KKC was retained by the Bay City Community Development Corporation to develop a North Downtown Plan, which offers strategic planning, urban design, and economic development strategies for transforming a 12-block study area into a high-quality, mixed-use housing district. The findings of this ongoing study were tailored to meet local needs, while offering transferable recommendations and region-wide tools in the areas of transportation, housing, economic development, healthy communities, and the environment. KKC’s strategic approach was supported by market research to ensure each recommendation was economically feasible and responsive to future population and employment growth. This includes an assessment of the scale and type of new residential, retail, and office uses, which will inform the character of proposed design concepts and help to stimulate interest of prospective investors.