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3.4 Redevelopment Case Studies: CityCentre, Houston, Texas





                 Overview: Mall in Decline




                 The CityCentre project, which opened in spring 2010, was         Old Mall — Town & Country Mall               Redeveloped Mall — CityCentre
                 built on the site of an obsolete mall in the suburbs of Houston,
                 Texas. The project’s developer, Midway, has transformed the        Location — Houston, Texas                     Mall Redevelopment  — Mixed-Use Town Center or Urban District  Access — Located at the intersection of Beltway 8 and I-10



                 site into a thriving destination, with office, residential, and                                                             Model                                      Parking — Three parking structures with 4,000 spaces


                 entertainment offerings. CityCentre’s appealing retail, fitness,   City Population — 2 million



                 entertainment, and restaurant offerings as powerful drivers of   Catchment Area  — 2 million people live within a      Year opened — 2010                            Neighbors — South of CityCentre is Town & Country Village, a

                 office and residential rents; CityCentre brings in some of the    Population  20-minute drive of the property               Scale — 47 acres                                     400,000 sf open air retail center
                 highest office and residential rents in the city, and its hotel has   Year Built — early 1980s                Retail and Entertainment — 400,000 sf


                 the third-highest revenue per available room in Houston. Midway        Size — A three story mall with four anchors               —   Movie Theater

                 purchased the site because of its location at the demographic                                                               Office — 425,000 sf (three office buildings)


                 center of Houston. CityCentre is located at the intersection of   Occupancy Rate at time  — mostly abandoned

                 Beltway 8 and I-10. Beltway 8 is the middle of three beltways   of Redevelopment                                           Fitness — 149,000 sf


                 that will eventually ring the city. Because the city of Houston   Proximity to City Center — 14 miles west of downtown  Residential — 700 units range from single family for
                 is so vast (with a total land area of 579 square miles), much                                                                       sale to multifamily for rent
                                                                   1
                 suburban-style development is located within city boundaries.                                                                    —   225 room luxury hotel topped with six
                                                                                                                                                     condos
                 The development has proven quite successful winning                                                                     Civic Space — One acre central plaza

                 several design awards and has become a true restaurant
                 and entertainment hub for the immediately surrounding
                 neighborhoods and beyond. Within one year of officially opening,
                 residential rental capacity hovered around 100 percent and
                 office capacity reached 100 percent, well ahead of schedule in
                 early 2011. An eclectic combination of premier locally-owned,
                 regional and national brands fills retail and restaurant space.  2
                 The Urban Land Institute (ULI) used CityCentre as a case study
                 for redeveloping suburbs and drew the following ‘lessons
                 learned’. First, employers care about where their employees
                 will shop, eat, and live. Office tenants can be enticed by retail
                 and restaurant offerings and residential opportunities. Second,
                 effectively programmed and managed spaces are powerful
                 attractors of people—and dollars. And finally, retention of existing
                 structured parking facilities saved tens of millions of dollars in
                 development costs.  3




                 1  January 2015. “ULI Case Studies: CityCentre”. Urban Land Institute.
                 2  Spring 2012. “CITYCENTRE: From Mall to Mixed-Use”. NAIOP Development
                 Magazine (http://midwaycompanies.com/press/citycentre-from-mall-to-
                 mixed-use)
                 3  2012. “Shifting Suburbs Reinventing Infrastructure for Compact Develop-
                 ment”. Urban Land Institute (http://uli.org/wp-content/uploads/ULI-Docu-
                 ments/Shifting-Suburbs.pdf)
                                                                                     Source: “Bayou City History”. Houston Chronicle blog.chron.com      Source: Urban Land Institute Case Studies             Source: Urban Land Institute Case Studies

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                                                                                                                                                             Adopted: August 16, 20165          Envision 421 Gateway District  3.0
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