Page 166 - Healdsburg, CA Citywide Design Guidelines
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Building Materials and Color
                                             Exterior building materials provide a sense of scale and texture
                                             that convey design quality and visual interest. Building façades,
                                             especially at the street-level, should use high-quality, durable
                                             materials that convey high quality in design and detail. Typical
                                             materials vary throughout Healdsburg’s Character Areas; a variety
                                             of materials that are used in Healdsburg can be seen in Figure
                                             6.22. Appendix B provides visual definitions of each of the
                                             building materials.


                                             6.58  Use materials to convey a sense of human scale and
                                                    visual interest.
        Avoid visually flat materials.
                                                    a.  Add visual interest through texture, finish and detailing.
                                                    b.  Use changes in material to add visual interest and
                                                       express a human scale.
                                                    c.  Use an accent material to highlight an important feature
                                                       such as an entry or window.
                                                    d.  Use materials to create contrast and shadow.
                                                    e.  Use a limited number of materials so that a façade does
                                                       not appear overly busy or confusing.
                                                    f.  Avoid overuse of visually “flat” or panelized materials
                                                       (such as synthetic stucco or EIFS) that result in
                                                       monotonous, featureless surfaces. Limited applications
                                                       of synthetic stucco or another visually flat material
                                                       may be appropriate as a wall panel or as an accent on
                                                       an upper floor, but should be complemented with a
                                                       material rich in texture or with a dynamic finish.


        Add visual interest through          6.59  Where compatibility with context is important, use
        texture, finish and detailing.              a material that is compatible with nearby traditional
                                                    buildings.
                                                    a.  Use materials that exhibit characteristics similar to those
                                                       used on adjacent or neighboring buildings.


                                             6.60  Encourage building colors that are visible from the
                                                    street to be generally compatible with those seen
                                                    traditionally in Healdsburg. Traditional Healdsburg
                                                    colors include whites, tans, greys and other earth-tone/
                                                    natural colors.
                                                    a.  Encourage the primary colors used for a building to be
                                                       consistent with earth tones or other natural colors seen
                                                       on traditional buildings in the city.
                                                    b.  Allow other non-earth tone colors as accents or
                                                       for special architectural features or details that are
        Use an accent material to highlight            subordinate to the overall building.
        an important feature such as an             c.  Avoid overuse of sharp or overly bright colors that
        entry or window.                               create a jarring contrast with traditional colors seen in
                                                       Healdsburg.


        158 Healdsburg Citywide Design Guidelines
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