Page 27 - Michigan City, IN US Highway 421 Corridor Plan
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Table 2.1, Regional Sub-Market Analysis (2014-2015),   The recent loss of JC Penny pushes the mall well past the   improvement districting, incentive-zoning and possibly special
                                                                        highlights vacancy rates and the amount of retail and office as   40 percent vacancy rate that marks the “death spiral” of   assessment financing or a combination of some or all of these.
                      Providing Neighborhood Amenities.                 well as cost within the regional area of Michigan City.   conventional retail malls. The incidence of dead or dying malls   Other proactive measures include assisting the formation of a
                                                                                                                                                                                      merchants association; developing (i.e. contributing to) corridor-
                                                                                                                               is an increasing and much written about national phenomenon.
                                                                        Traffic Counts                                         And although there are occasional cases of malls being   specific marketing collateral and marketing campaigns; and
                      “Commercial - There seems to be                                                                          successfully repurposed as office complexes, mixed-use   creating special grant and loan programs specifically targeted to
                      a hole in local business profile. We              Available INDOT data for 2014 shows that the Michigan City   centers, warehousing facilities and data and call centers; most   corridor businesses and buildings.
                      have a lot of manufacturing which                 segment of I-94 handles about 51,500 vehicles per day   malls because of their irregularly shaped floorplates, narrow
                      accommodates high school and                      while the stretch of 421 between the I-94 interchange and   corridors, and sheer physical size have proven stubbornly   Because of its size and pivotal place in the corridor, perhaps
                                                                                                                                                                                      the greatest focus of city intervention will be at the struggling
                                                                        US Highway 20 carries approximately 25,000 vehicles per
                      technical school graduates. Also,                 day. Daily traffic on US Highway 20 near its intersection with   ill-suited to adaptation. Even successful re-uses have usually   Marquette Mall site. The experiences of other similarly-
                                                                                                                               involved substantial demolition.
                      there are many small independent                  S. Franklin Street ranges from 13,500 (west side) to 16,800                                                   situated communities suggests that the City will need to take
                      professional businesses, typically                (east side) per day. These counts offer businesses along the   Although eventual demolition of everything other than the core   a significant co-investment role if it hopes to see this property
                      Sole Proprietors who need very                    US Highway 421 / S. Franklin Street corridor unusual pass-by   office building at the Marquette Mall seems likely, possible   redeveloped in a comprehensive way. The level of that co-
                      little staff. There seems to be few               exposure and access.                                   reuses for the existing mall structure(s) could include: sports-  investment will be dictated by among other things: the amount
                                                                                                                               plex, medical offices / clinics, call / data center, fulfillment
                                                                                                                                                                                      of public debt-supporting “tax increment” generated by a
                      opportunities for college degreed                 Recruitment                                            center, expo hall or tech college. Future retail uses could include   proposed project; the verifiable size of the financial feasibility
                      professionals who are not looking                                                                        a suburban auto-oriented power center, mixed-use town center   “gap” faced by profit-motivated developers and their investors,
                      to start their own business. It would             Although retail recruitment is typically not as incentive-driven   or a specialty-niche retail arcade such as home design center or   and the credibility and bankability of those developers.
                      be wonderful if we could attract a                as other economic sectors (as no amount of incentives will   boat or RV showrooms.  Even these options however will involve   The level of co-investment will also be driven by the scale
                      medium to large corporation to set                outweigh the lack of solid market fundamentals for most   a substantial reinvestment and redevelopment that may not   and scope of the redevelopment vision. For instance, the
                                                                                                                               prove to be feasible or warranted given other re-use options for
                                                                        retailers), some limited incentives particularly for tenant
                      up a headquarters here.”                          improvements and working capital loans can be a deal-cincher   this strategically located site.               proposed re-use of most of all of the existing buildings will
                                                                        in many situations where a retailer is being courted by multiple                                              probably demand less investment (albeit perhaps a more risky
                                                                        players or where an extraordinary amount of building / site   Conclusion                                      investment given the non-traditional tenant-mix likely to be
                                                                        renovations are needed.  Therefore, the City should set up                                                    drawn to such a project), versus a more aggressive demolition
                                                                        basic façade grant / loan programs as well as a low interest   Because of languid (static) market dynamics in Michigan City as   and rebuilding effort where many of the buildings would be
                 193,000 square feet under construction during that period,                                                    in most of the Midwest, new commercial / retail development in   seen as having “negative value”. In the latter case, additional
                 Nationally, average rents rose to $22.65 psf (a 1.1 percent   (revolving) loan program prior to any sustained recruitment   the US Highway 421 / S. Franklin Street corridor in coming years   public investment may be required to offset the differential in
                 increase over the previous quarter). Nationally, Class B and C   effort. The use of tax increment financing (TIF) will likely be   is likely to be relatively slow and incremental. Fragmented land   real estate value attributed to existing property “improvements”
                 space – typical of the types of space available in Michigan City   needed to facilitate the redevelopment of the Marquette Mall   ownership and the interspersed mix of old and new buildings   claimed by the owner / seller regardless of need to remove said
                 – rented for $20.26 and $16.55 PSF respectively. 4     site where significant site work and “loss-leader” rent discounts
                                                                        for new anchor tenants may be required to spur full-scale   means that, absent significant public-private land assembly   improvements to redevelop the property.
                 The above data, underscores the high variability and general   redevelopment.                                 efforts, most new commercial / retail development (with the   The city and its redevelopment authority must exercise a
                 randomness of local office market conditions from one sub-                                                    likely exception of the Marquette Mall site), will probably be   great deal of due diligence and financial savvy in any public-
                 market to the next. It should be noted though that in smaller   The pursuit of (or assistance for) any chain retailers should be   piecemeal single-project redevelopment rather than larger   partnership development deal on this site. They must ensure
                 MSAs, one or two significantly sized projects, such as an   accompanied by the implementation of urban design guidelines   master-planned projects.                  that the developer has the vision, portfolio and the financial
                 intra-city move by a local mid-sized company into a “new”   that prescribe “urban format” planning and architectural   Meanwhile, the presence of large discount retailers such as   wherewithal to carry out a project of this scale. It must assure
                 replacement building, can misleadingly skew the data in   principles in order to protect or reinforce the desired aesthetic   Wal-Mart and Menards present something of a double-edged   that other investors are bringing most of the investment
                 one direction or another. Seemingly certain, at least for the   of the US Highway 421 / S. Franklin Street corridor (extra   sword. On the one hand these “category-killers” will quell the   capital (and carrying most of the risk), and that the current
                 foreseeable future, is the end of the speculative, general-  design requirements should also be mandatory for any projects   entrance of new general merchandise retailers into the corridor.   owners aren’t unfairly inflating the sale price by factoring
                 purpose office construction. New office development in the   receiving public incentives and should be written into the   On the other, they provide ballast to the corridor, pulling in a   in the value of any public incentives intended to go to the
                 years ahead is likely to be more specialized (i.e. medical, tech   development agreement). Sustained efforts to lure them into   large customer base locally and from elsewhere in the county.   end-developer. If the city suspects that it is dealing with an
                 etc.), and majority pre-leased before construction begins.  the corridor may require a longer-term strategy to increase the
                                                                        amount and density of housing in and around the corridor under   All in all, and nothwithstanding the failing Marquette Mall   unreasonable or unmotivated owner, it would be wise not to
                 The general stagnation in office construction throughout the   the old adage of “the best retail strategy is a housing strategy.”   property, market conditions along the corridor are stable with   activate any incentive structure such as TIF until it either has
                 country (with the exception of major “tier one” cities such as   Other tools include pro-active land assembly whereby suitable   a relatively low rate of vacancy. A potential market-changer for   secured a locked-in price for the property (such as through an
                 New York, Atlanta and Dallas), has been attributed to newer,   sites are “served-up” to prospective users either with or without   the corridor is the nascent medical campus taking root at the   assignable purchase option), or has a development agreement
                 smaller open-plan office formats, an increase in temporary   price discounts absorbed by the City.            corridor’s south end.                                  in-place with a 3rd-party developer. Meanwhile the blight study
                 contract employment, and the rise in telecommuting. All of                                                    Because of these factors, Michigan City leaders will need to   used in the preparation of the TIF plan should be done with
                 these factors have caused a general reduction in the space   Marquette Mall Redevelopment                     intervene using the usual tools of urban redevelopment if it   particular thought to how it could position the city for a future
                 needs of office employers.                                                                                                                                           condemnation action if conditions and circumstances warrant,
                                                                        As touched on earlier, the failing Marquette Mall property is   hopes to accelerate the pace of change in the corridor.  These   and if such action could be deemed legally defensible.
                                                                        becoming a significant weight on the local real estate market.   tools include things like: tax increment financing, commercial
                 4   Source: CoStar Group 2015


                                                                                                                                                                                                                                   2-07

                                                                                                                                                        Adopted: August 16, 2016          Background and Existing Conditions  2.0
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