Page 157 - Healdsburg, CA Citywide Design Guidelines
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Building Design
        This section provides design guidelines for the functional and
        visual character of commercial, industrial, office, mixed use,
        institutional, live-work and large-scale multifamily buildings.


        Building Mass and Scale
        The overall size, height and form of a building determine how             Design a building that is of
        large it appears, and whether it is compatible with existing              an appropriate scale to its
        development within a given context. A larger building can                 surrounding context.
        incorporate design features to ensure it is not monolithic in scale
        and that its perceived mass is reduced. Where compatibility is             NOTE
        important, a building should be designed to reflect patterns
        of building mass and scale and articulate a façade to create a             Additional information regarding
                                                                                   building design is provided in the
        pedestrian-friendly environment.                                           City of Healdsburg Land Use Code.


        6.41  Articulate a building to express a human scale, reduce
               perceived mass and create visual interest. Options
               include:
                 •  Variation in building heights
                 •  Step back a larger building mass from the street where
                     possible to reduce looming effects
                 •  Wall plane offsets such as notches or varied façade
                     setbacks
                 •  Wall projections such as columns, moldings or pilasters
                 •  Varied roof forms
                 •  Awnings, canopies or other features that help define the
                     ground floor of a building
                 •  Vertical or horizontal variations in material
                 •  Expression lines or other techniques that provide horizontal
                     expression
                 •  Transitions in scale at a building and block level





























        Use vertical articulation techniques to add visual interest and reduce
        perceived mass.

               Commercial, Industrial, Mixed Use and Large-Scale Multi-Family Development Design Guidelines Chapter 6  149
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