Page 173 - Healdsburg, CA Citywide Design Guidelines

Signs
Signs are important design features in Healdsburg that bring
attention to businesses, provide information about the City
and direct visitors to their destination. Balancing functional
requirements for signs with the objectives for the overall character
of an area is a key consideration. While signs are needed for a
variety of reasons, an overabundance of signs in a certain area can
be overwhelming and detract from the intent of installing signs. Design a sign to be compatible
Instead, the orderly location and design of signs can make fewer with the primary building.
and smaller signs more effective in an area. The design guidelines
that follow provide key considerations for all sign types, as well as
specific guidelines based on sign type.

General Sign Guidelines
A sign should be in character with the materials, colors and details
of the building. Its content should be visually interesting and
clearly legible. A sign should be located in a strategic location
that does not obstruct the right-of-way or provide any safety
issues for pedestrians, bicyclists or vehicles. Illumination sources
for signs should be shielded to minimize glare and light pollution.
Use materials, colors and details
6.69 Design a sign to be compatible with the primary that are compatible with those
building. used for the building.
a. Use materials, colors and details that are compatible
with those used for the building.

6.70 Design and locate a sign to be subordinate to a site
and primary building.
a. Design a sign to be simple in character.
b. Design the content of a sign to be clearly legible.
Traditional block and curvilinear styles that are easy to
read are preferred.
c. Limit the number of colors used on a sign. In general,
no more than three colors should be used, although Design and locate a sign to be
subordinate to a site and primary
accent colors and additional colors for illustrates may be building.
considered.
d. Locate and design a sign to emphasize rather than
overshadow, building features. NOTE
Signs are subject to Article IX in the
City of Healdsburg Land Use Code.

http://www.codepublishing.com/
CA/Healdsburg/#!/Healdsburg20/
Healdsburg2016.html#20.16.190

Commercial, Industrial, Mixed Use and Large-Scale Multi-Family Development Design Guidelines Chapter 6 165