Page 175 - Healdsburg, CA Citywide Design Guidelines

Design Guidelines for Specific Sign Types
In addition to the design guidelines provided above for all
sign types, specific design guidelines below provide additional
guidance for signs in Healdsburg.

Wall Sign
A wall sign is a permanent sign attached parallel to or erected
against the wall of a building or structure with the exposed face of Design a wall sign to fit within,
the sign parallel to the plane of such wall. rather than forward of, the fascia
or other architectural details of a
6.74 Locate and design a wall sign to promote design building.
compatibility among buildings.
a. Place a wall sign to align with other signs on nearby
buildings.
b. Design a wall sign to minimize the depth of a sign panel
or letters.
c. Design a wall sign to fit within, rather than forward of,
the fascia or other architectural details of a building.

Window Sign
A window sign is a permanent sign affixed to a window surface so
that the window acts as a frame or background for the sign. Locate and design a wall sign to
promote design compatibility
6.75 Design a window sign to preserve transparency at the among buildings.
sidewalk edge.
a. Use a minimal amount of opaque material on a window
sign.
b. Scale a window sign so that it only covers a modest
amount of a glass window panel.

Blade Signs
A blade sign is mounted on the exterior wall of a structure and
affixed at the top and bottom so that the sign does not move at
all in the wind.
Design a window sign to preserve

6.76 Locate and design a projecting sign to relate to transparency at the sidewalk edge.
building entries and convey visual interest.
a. Locate a small blade sign near the business entrance.
b. Mount a larger blade sign higher on the building,
centered on the façade or positioned at the corner.
c. Design a bracket for a projecting sign to complement
the sign composition.

A blade sign is mounted on the
exterior wall of a structure and
affixed at the top and bottom.

Commercial, Industrial, Mixed Use and Large-Scale Multi-Family Development Design Guidelines Chapter 6 167