Page 126 - Florence County, SC Florence County 2032: Connecting Our Past, Defining Our Future

LifeMode Group: GenXurban 5D
Rustbelt Traditions

Households: 2,685,000
Percent of
Average Household Size: 2.46 Pottawatomie County
Median Age: 38.4 Households
5.4%
Median Household Income: $49,000

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
The backbone of older industrial cities in states • Almost half (46%) of the households are married-couple • Most have graduated from high school or
surrounding the Great Lakes, Rustbelt Traditions families, similar to the US (48%), most without children spent some time at a college or university.
residents are a mix of married-couple families (also similar to the US); the slightly higher proportion • Unemployment below the US at 8%;
and singles living in older developments of of singles (Index 105) reflects the aging of the population. labor force participation slightly higher

single-family homes. While varied, the work • Average household size is slightly lower at 2.46. than the US at 67%.
force is primarily white collar, with a higher
concentration of skilled workers in manufacturing, • They are movers, slightly more mobile than the US • While most income derived from wages
retail trade, and health care. Rustbelt Traditions population (Index 109), but almost half of householders and salaries, nearly 30% of households
represents a large market of stable, hard-working (46%) moved into their current homes before 2000. collecting Social Security and nearly 20%
consumers with modest incomes but above • Most residents live in modest, single-family homes in drawing income from retirement accounts.
average net worth (Index 111). Family oriented, older neighborhoods built in the 1950s (Index 218). • Family-oriented consumers who value
they value time spent at home. Most have lived, • Nearly three quarters own their homes; over half of time spent at home.
worked, and played in the same area for years.
households have mortgages. • Most lived, worked, and played in
• A large and growing market, Rustbelt Traditions the same area for years.
residents are located in the dense urban fringe of • Budget aware shoppers that favor
metropolitan areas throughout the Midwest and South. American-made products.
TAPESTRY TM • Most households have two or more vehicles available. • Read newspapers, especially the
Sunday editions.
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
LifeMode Group: Rustic Outposts 10A
Southern Satellites

Households: 3,775,000
Percent of
Average Household Size: 2.65 Pottawatomie County
Median Age: 39.7 Households
Median Household Income: $44,000 4.5%

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Southern Satellites is the second largest market found • About 79% of households are owned. • Education: almost 40% have a high school
in rural settlements but within metropolitan areas located • Married couples with no children are diploma only (Index 137); 41% have college
primarily in the South. This market is typically nondiverse, the dominant household type, with a education (Index 72).
slightly older, settled married-couple families, who number of multigenerational households • Unemployment rate is 9.2%, slightly higher
own their homes. Almost two-thirds of the homes are (Index 112). than the US rate.
single-family structures; a third are mobile homes.
Median household income and home value are below • Most are single-family homes (65%), with a • Labor force participation rate is 59.7%,
average. Workers are employed in a variety of industries, number of mobile homes (Index 523). slightly lower than the US.
such as manufacturing, health care, retail trade, and • Most housing units were built in • These consumers are more concerned
construction, with higher proportions in mining and 1970 or later. about cost rather than quality or
agriculture than the US. Residents enjoy country living, • Most households own 1 or 2 vehicles, but brand loyalty.
preferring outdoor activities and DIY home projects. owning 3+ vehicles is common (Index 146). • They tend to be somewhat late in adapting
to technology.
• They obtain a disproportionate amount of
their information from TV, compared to
other media.
TAPESTRY TM
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
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Adopted - August 19, 2019 The Future County Appendix B | Pyschographics | 119