Page 124 - Florence County, SC Florence County 2032: Connecting Our Past, Defining Our Future

LifeMode Group: Cozy Country Living 6A
Green Acres

Households: 3,794,000
Percent of
Average Household Size: 2.69 Pottawatomie County
Median Age: 43.0 Households
13.0%
Median Household Income: $72,000

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
The Green Acres lifestyle features country living and • Rural enclaves in metropolitan areas, • Education: 60% are college educated.
self-reliance. They are avid do-it-yourselfers, maintaining primarily (not exclusively) older homes • Unemployment is low at 6% (Index 70);
and remodeling their homes, with all the necessary power with acreage; new housing growth in labor force participation rate is high at 67.4%
tools to accomplish the jobs. Gardening, especially growing the past 10 years. (Index 108).
vegetables, is also a priority, again with the right tools, tillers, • Single-family, owner-occupied housing,
tractors, and riding mowers. Outdoor living also features a with a median value of $197,000. • Income is derived not only from wages and salaries
variety of sports: hunting and fi shing, motorcycling, hiking but also from self-employment (more than 15%
and camping, and even golf. Self-described conservatives, • An older market, primarily married of households), investments (30% of households),
residents of Green Acres remain pessimistic about the couples, most with no children. and increasingly, from retirement.
near future yet are heavily invested in it. • They are cautious consumers with a focus on
quality and durability.
• Comfortable with technology, more as a tool
than a trend: banking or paying bills online is
convenient; but the Internet is not viewed
as entertainment.
• Economic outlook is professed as pessimistic, but
consumers are comfortable with debt, primarily
TAPESTRY TM as home and auto loans, and investments.
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.

LifeMode Group: Family Landscapes 4A
Soccer Moms

Households: 3,327,000
Percent of
Average Household Size: 2.96 Pottawatomie County
Median Age: 36.6 Households
Median Household Income: $84,000 11.7%

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Soccer Moms is an affl uent, family-oriented market • Soccer Moms residents prefer the suburban • Education: 37.7% college graduates; more
with a country fl avor. Residents are partial to new housing periphery of metropolitan areas. than 70% with some college education.
away from the bustle of the city but close enough to • Predominantly single family, homes are in • Low unemployment at 5.9%; high labor
commute to professional job centers. Life in this suburban newer neighborhoods, 36% built in the force participation rate at 72%; 2 out of 3
wilderness offsets the hectic pace of two working parents 1990s (Index 253), 31% built since 2000. households include 2+ workers (Index 124).
with growing children. They favor time-saving devices,
like banking online or housekeeping services, and • Owner-occupied homes have high rate of • Connected, with a host of wireless devices
family-oriented pursuits. mortgages at 74% (Index 163), and low rate from iPods to tablets—anything that
vacancy at 5%. enables convenience, like banking,
• Median home value is $226,000. paying bills, or even shopping online.
• Well insured and invested in a range of
• Most households are married couples
with children; average household size is 2.96. funds, from savings accounts or bonds
to stocks.
• Most households have 2 or 3 vehicles;
long travel time to work including a • Carry a higher level of debt, including
disproportionate number commuting fi rst (Index 159) and second mortgages
from a different county (Index 133). (Index 154) and auto loans (Index 151).
TAPESTRY TM
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
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Adopted - August 19, 2019 The Future County Appendix B | Pyschographics | 117