Page 123 - Florence County, SC Florence County 2032: Connecting Our Past, Defining Our Future

LifeMode Group: Cozy Country Living 6B
Salt of the Earth

Households: 3,517,000
Percent of
Average Household Size: 2.58 Pottawatomie County
Median Age: 43.1 Households
14.6%
Median Household Income: $53,000

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Salt of the Earth residents are entrenched in their traditional, • This large segment is concentrated in the • Steady employment in construction,
rural lifestyles. Citizens here are older, and many have Midwest, particularly in Ohio, Pennsylvania, manufacturing, and related service industries.
grown children that have moved away. They still cherish and Indiana. • Completed education: 42% with a
family time and also tending to their vegetable gardens • Due to their rural setting, households own high school diploma only.
and preparing homemade meals. Residents embrace the two vehicles to cover their long commutes,
outdoors; they spend most of their free time preparing for often across county boundaries. • Household income just over the
their next fi shing, boating, or camping trip. The majority has national median, while net worth is
at least a high school diploma or some college education; • Home ownership rates are very high double the national median.
many have expanded their skill set during their years of (Index 132). Single-family homes are • Spending time with family their top priority.
employment in the manufacturing and related industries. They affordable, valued at 25 percent less • Cost-conscious consumers, loyal to brands
may be experts with DIY projects, but the latest technology than the national market. they like, with a focus on buying American.
is not their forte. They use it when absolutely necessary, • Two in three households are composed
but seek face-to-face contact in their routine activities. of married couples; less than half have • Last to buy the latest and greatest products.
children at home. • Try to eat healthy, tracking the nutrition
and ingredients in the food they purchase.

TAPESTRY TM
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.

LifeMode Group: Family Landscapes 4C
Middleburg

Households: 3,319,000
Percent of
Average Household Size: 2.73 Pottawatomie County
Median Age: 35.3 Households
Median Household Income: $55,000 14.3%

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Middleburg neighborhoods transformed from the easy • Semirural locales within metropolitan areas. • Education: 66% with a high school diploma
pace of country living to semirural subdivisions in the last • Neighborhoods changed rapidly in the or some college.
decade, when the housing boom reached out. Residents previous decade with the addition of • Unemployment rate lower at 7.4%
are conservative, family-oriented consumers. Still more new single-family homes. (Index 85).
country than rock and roll, they are thrifty but willing to
carry some debt and are already investing in their futures. • Include a number of mobile homes • Labor force participation typical of a
They rely on their smartphones and mobile devices to stay (Index 152). younger population at 66.7% (Index 106).
in touch and pride themselves on their expertise. They • Affordable housing, median value of • Traditional values are the norm here—
prefer to buy American and travel in the US. This market $158,000 (Index 89) with a low vacancy rate. faith, country, and family.
is younger but growing in size and assets.
• Young couples, many with children; • Prefer to buy American and for a
average household size is 2.73. good price.
• Comfortable with the latest in technology,
for convenience (online banking or saving
money on landlines) and entertainment.
TAPESTRY TM
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
116 | Plan Pottawatomie County 2040 Adopted - August 19, 2019