Page 122 - Florence County, SC Florence County 2032: Connecting Our Past, Defining Our Future

The Future County

APPENDIX B | PYSCHOGRAPHICS
PLAN POTTAWATOMIE COUNTY 2040

LifeMode Group: Cozy Country Living 6D
Prairie Living

Households: 1,307,000
Percent of
Average Household Size: 2.50 Pottawatomie County
Median Age: 43.4 Households
23.1%
Median Household Income: $51,000

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Prairie Living is Tapestry Segmentation’s most rural market, • About four-fi fths of households are • Half have completed some college
comprising about 1 percent of households, located mainly owner occupied. education or hold a degree.
in the Midwest, with a predominance of self-employed • Dominant household type is • At 4.1%, the unemployment rate is less
farmers. These agricultural communities are not diverse, married-couples with no children. than half the US rate.
dominated by married-couple families that own single-family
dwellings and many vehicles. Median household income is • Most are single-family homes (87%) built • Labor force participation rate slightly
similar to the US, and labor force participation is slightly before 1980; a higher proportion were built higher at 66%.
higher. Faith is important to this hardworking market. When before 1940 (Index 225). • Wage and salary income for 73% of
they fi nd time to relax, they favor outdoor activities. • Higher percentage of vacant housing households plus self-employment
units is at 16% (Index 137). income for 27% (Index 242).
• Most households own 2 or 3 vehicles; • Faith and religion are important
this is the highest ranked market for to these residents.
owning 4 or more vehicles. • Tend to buy things when they need
them, rather than when they want them
or to be trendy.
• Somewhat resistant to new technology.
TAPESTRY TM • Creatures of habit when purchasing
food items.
SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.

Adopted - August 19, 2019 The Future County Appendix B | Pyschographics | 115
| 115