Page 90 - Florence County, SC Florence County 2032: Connecting Our Past, Defining Our Future
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CULTURAL TOURISM
“Cultural Tourism” are trips with the main or concomitant goal of visiting sites and events with cultural and
historical value. Cultural tourism includes a means or opportunity to enjoy past human accomplishments. In
other words, “visiting such places creates admiration, national pride, and the rediscovery of the achievements
of our ancestors.” Cultural tourism helps preserve and promote the unique cultural aspects of a place,
preventing them from being forgotten or forever lost. According to the Travel Industry Association of America,
roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles from their homes can be
considered “cultural tourists.” Thirty percent of adults state that specific arts or a cultural or heritage event
influenced their choice of destination on their last trip. In ever-increasing numbers, educated and affluent
travelers seek out experiences that embody historic, cultural, natural, and learning themes.
Cultural Tourism: A Huge Opportunity and A Growing Trend, The Goos Agency Inc, 2016.
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