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many residents may not be aware of where the      ECONOMIC DEVELOPMENT
              County begins and ends, even if they are trying
              to support County businesses. Businesses within   PARTNERS AND TOOLS
              the County could have an identifying “buy local”
              sticker for easy display on doors or windows.     The Pottawatomie County Economic Development
                                                                Corporation currently provides a host of business
             •  Pursue neighborhood supporting retail and       assistance tools to businesses within the County,
              other retail components as indicated by Green     including:
              Valley Area Retail survey commissioned by the
              PCEDC. Address impediments to successful          Revolving Loan Fund
              retail development, including mobility and        In 2018, Pottawatomie County
              access limitations.
                                                                was designated as a Level 1
                  ›  Ensure  that  underlying  zoning  allows  for   Network Kansas Entrepreneurship
                   neighborhood supporting retail.              Community. The revolving loan

                  ›  Conduct additional retail studies in key   fund assists with business start-ups and expansions
                   locations  throughout  the County to         and has approximately $250,000 in available funds.
                   determine the market for additional retail.  In 2016 there were 322 small business loans in the
                                                                County. PCEDC also has $200,000 in StartUp Kansas
             •  Utilize psychographics to understand the        funds available, which provides gap financing to help
              Pottawatomie County market. Understanding         entrepreneurs start or grow a business.
              the market can help to tailor strategies to the
              different segments of the population that live    Small Business Development Center
              in the County and their different buying and
                                                                PCEDC cost-shares the services available through the
              spending habits. Pottawatomie County’s full
                                                                Washburn University Small Business Development
              psychographic profile may be found in
                                                                Center. Services may include developing business
              Appendix B.
                                                                plans, market projections, and linking to national
                                                                networks and financial resources.


                                                                Economic Gardening

                                                                Focuses on strengthening existing businesses,
                                                                economic gardening services may include data-
                                                                mining, use of geographic information systems, or
                                                                developing connections. PCEDC is the local partner
                                                                with Network Kansas

                                                                Network Kansas also offers programs such as the
                                                                Kansas Ice House Entrepreneurship Program where
                                                                entrepreneurs attend an eight week certificate
                                                                program  to develop entrepreneurial skills  and
                                                                Destination Bootcamp a two-and-a-half day off-site
                                                                in-depth training.









           76  |  Plan Pottawatomie County 2040                                         Adopted - August 19, 2019










                                       PLAN POTTAWATOMIE COUNTY 2040
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